SIC is a public relations and communications consultancy serving the Middle East with bases in Abu Dhabi, Cairo, and Riyadh.
SIC is a public relations and communications consultancy serving the Middle East with bases in Abu Dhabi, Cairo, and Riyadh.
SIC is a public relations and communications consultancy serving the Middle East with bases in Abu Dhabi, Cairo, and Riyadh.



Since 2011, we have been helping international businesses and organizations navigate the nuance of the region’s markets and communities.
We advise government entities and also work with local organizations to build and promote their brands regionally and beyond.
Since 2011, we have been helping international businesses and organizations navigate the nuance of the region’s markets and communities.
We advise government entities and also work with local organizations to build and promote their brands regionally and beyond.
We understand public and corporate diplomacy and we create strategies that deliver impactful communications.
We understand public and corporate diplomacy and we create strategies that deliver impactful communications.
Our track record spans public and private corporations, government entities, NGOs, non-profit organizations, MENA home-grown brands and SMEs.
Our track record spans public and private corporations, government entities, NGOs, non-profit organizations, MENA home-grown brands and SMEs.
OUR APPROACH
Powered by deep understanding of the nuanced markets, communities, and media landscape of the Middle East, our subject matter experts seamlessly cut across sectors and switch between practices, from reactive issue management to proactive storytelling.
Powered by deep understanding of the nuanced markets, communities, and media landscape of the Middle East, our subject matter experts seamlessly cut across sectors and switch between practices, from reactive issue management to proactive storytelling.
SIC offers customized PR solutions tailored for client business priorities and brand objectives.
SIC offers customized PR solutions tailored for client business priorities and brand objectives.



























© 2025 SIC Middle East. All rights reserved.
© 2025 SIC Middle East. All rights reserved.































